Wonga.com Arena? No, St James’ Park!

So, Newcastle United Football Club have a new sponsor who have also bought the stadium naming rights which Mike Ashley controversially showcased by renaming St James’ Park as the Sports Direct Arena.

The club have announced Wonga.com as the new sponsor, you know, the short term loan company that charge ridiculously high interest rates, just like loan sharks do.  They have decided to revert back to the old stadium name: St James’ Park.

Was this just a PR stunt on the part of Mike Ashley?  It looks like it.